ELIQUIS
( apixaban )
Oral blood thinner to reduce risk of stroke due to AFib not caused by heart valve problem
With a diverse number of disease states and health conditions, Eliquis, the #1 prescribed oral blood thinner needed to include an inclusive organizational framework, guiding and educating patients – and HCPs on their version – on why Eliquis could be suitable for their particular condition. The efficient UX on the site seamlessly worked three websites into one, making each patient or caregiver’s journey a rewarding experience.
With a number of indications, blood thinner patients need to be guided toward information appropriate for their indication in a simple, yet informative manner.
Discussion guides help patients and caregivers thoughtful roadmaps for HCP meetings, allowing them to prepare with confidence amidst tasteful, subtly branded materials.