INSPIRED BY NATURE,

GUIDED BY EXPERIENCE


Elevating brands beyond products. Captivating interest and eliciting action through story and engagement. Strengthening and mentoring teams. Increasing ROI for client and profitability for agency.

PHILOSOPHY

I create relevant content that resonates with its intended audience: work that is grounded in a strategically-creative foundation fostered through work at full-service agencies.

It has to start with an exceptional idea. Brilliant execution makes it stand out and sing. Smart placement leads to shares, engagement and revisits. Together, these tell a story, advance a behavior, and create a relevant experience, but it all starts with that idea.

SERVICES + PURSUITS

I’ve worked in digital, broadcast, print, social media, direct, and out of home; B2C and B2B. Mentoring through smart, strategic thinking and allowing ideation to blossom is both a joy and an obsession.

I pride myself on inspiring my teams to do the best work they can, and on developing trusting relationships with clients, which is often necessary in selling through great work.

Exploring the imagination through learning and experiencing has always been a passion. That passion has only grown thanks to advertising, making music, beekeeping, and bicycle racing to name a few.

  • John’s expertise, thoughtful approach and collaborative spirit in delivering excellent goal-oriented content was invaluable to my organization’s recruitment goals. With lively storytelling, John brought unexpected and thought-provoking perspectives to engage and convert broad audiences ranging from PhD and MD to university-level talent. I highly recommend John.

    Sharon Tisdale-Reis, Sr. Mgr., Employer Brand and Recruitment Marketing, Bristol Myers Squibb

  • John frequently delighted me with new ways of thinking about a client's marketing challenge. It went beyond new creative ideas - the creative ideas were founded in solid and new marketing approaches. If you brief John well, you will get your money's worth and more.

    Scott Overholt, Executive Consultant, Medicare Sales and Marketing, Rebellis Group

  • I had the pleasure of working with John for several years on our creatively demanding account. John not only understood our vision, but added to it, making the campaigns more successful than we could have imagined. He's one of the few creative professionals that fully understands marketing and business goals.

    LeeAnn Kindness MS, NDTR, Product Development and Innovation, Wawa Inc.

  • Working with John over several years on multiple high-level digital projects, John's strength as a creative thinker is visible in his outstanding work. His ability to take a thought or small idea and grow it to a fully-scoped creative plan is remarkable. In stressful times, John's consistent and steadfast approach always put me at ease. I know he's got my back.

    Jonathan Sullivan, Exec. Dir. Web Engagement & Ecommerce Strategy, Web Product Lead, Valspar

  • Over the years on several ConAgra brands, I knew I could count on John to deliver campaigns that were highly strategic, very creative and always delivered results. One campaign resulted in the largest percentage sales growth YoY of any ConAgra brand, garnering ConAgra’s “Brand of the Year.” John knows marketing and is an asset everywhere from creative brainstorms to senior level strategy development.

    Brian Lipman, Digital Marketing Team Leader

Want to create together?

Want to create together?