BREYANZI

Patients in the midst of the often-extended oncology diagnosis period find themselves served up a number SEO destinations. Patients further down the treatment path dig for as much information on a prescribed medication as possible. The BREYANZI CAR-T cell therapy patient site needed to be an uplifting, inspirational resource guide, answering questions both basic (Who is BREYANZI for?) and detailed (Exactly how does BREYANZI work?). A patient journey through the site presented a focused lesson on guidance, education, and hope.