BRISTOL MYERS SQUIBB

EMPLOYER

BRANDING

Digital Campaigns

Employer branding campaigns included digital ads highlighting a variety of business units. Storytelling featuring real employees in realistic scenarios employed iconic BMS colors and attention-grabbing headlines highlighted career differentiators and emotions that candidates valued. Employees voluntarily placed these in their own LinkedIn feeds, providing valuable employee endorsements.

Candidate outreach that emphasizes the needs, and concerns of the candidates, while also reflecting the values of the employer.

Reflecting our employer branding tagline, this BMS “acronym campaign” resonated strongly with client, BMS employees, and candidates, as well as accomplishing its goal of differentiating BMS as a biopharma employer that puts transformative career growth as a fundamental and essential value, whether early in career or seasoned veteran.

Digital campaigns ∙ Social Media ∙ Data Sheets ∙ Email Campaigns