ARAMARK

Refreshing an employer brand coming out of COVID

Aramark’s bread and butter consists of staffing operations at some of the nation’s most iconic destinations, from the Grand Canyon to Indianapolis Motor Speedway. Coming out of COVID times, a revamped employer brand needed to authentically reflect evolving attitudes and heightened wellbeing of Aramark’s employees.

This video served as an inspirational calling card, reinvigorating internal Aramark managers and staff as they set out in a new phase of the business. Pride, camaraderie, and a sense of ownership were reflections of corporate values and embraced from the corner offices to individuals in the field. Scripting, production and editing were all done with the collaboration of the client.

Bringing an emotional and human face to an employer brand reflects the values of the corporation, but also tacit acknowledgement of what really matters to employees and candidates.

Employer Branding Video