Store intercepts highlighted a problem for Valspar: without guidance, inexperienced painters-to-be were intimidated by the huge color chip wall, often taking five visits before purchasing, if at all. Solution: provide a simple, easy, and fun way to learn what color palette is right for your home, and while we were researching the solution, consider what the shopper marketing chip wall of the future might look like.
Users could interact with the 42” touch screen in any way they felt comfortable: search by name or color, or answer home and decorative style questions. The latter would feed virtual color chips based on one’s answer. At any time, the user could choose a color, get fed a matching palette, and then be able to see that color palette on the walls of different rooms.
The unit allowed for warming up and cooling down a chosen color, so in a matter of seconds, users could try out different color combinations on virtual walls and in different rooms. Once a color had been decided upon, the screen instructed users where the chip was located on the wall for easy access.
Next steps could be the elimination of the expensive chip wall altogether in exchange for a high-end printer that would print color chips on demand with true color.