Meeteor set out to change the way we think about and suffer through meetings, but to start, a branding exercise was in order. The competitive landscape of meeting productivity software was analyzed in order to craft a unique selling proposition, tone, personality, and voice as the Meeteor brand came to life.
Targeted personas helped visualize the Meeteor user while the photography style and a muted palette highlighted the human element—the most important factor in a successful meeting—and gave the brand a contemporary, hip, and airy tone.
Clean, large visuals, peppered with parallax scrolling brought movement and energy to the brand and served notice that adopting Meeteor meant the end of the meeting as we now know it. User-centered design and navigation matched the forward-thinking, practical brand, guiding users intuitively through the Meeteor experience. Responsive design meant a satisfying experience and productive user journey on desktop, tablet, and mobile.
Launch tactics took advantage of cross-channel social media platforms, each with specific objectives. Blog posts provided useful, informative information and fostered organic conversation in real time with real people as well as attracting influencers to help champion the brand.
Finally, a branded, animated video provided a perfect platform to showcase why the user needs Meeteor, how it works, and why it stands out in a crowded category by capturing the essence of the brand in visuals, content, voice over and audio tracks.
One year from launch, Meeteor continues to grow and impress thanks to an all-in strategy, a dedication to completely change the way we think about meetings, and a well-planned brand strategy to back up a practical and needed product.